WANT RESULTS IN 90 DAYS?

TELL ME WHAT YOU WANT, I'LL SHOW YOU HOW TO GET IT.

You already know there is more in you. More fire. More freedom. More money. More you. More life than the one you have now. I am here to help you wake it up and actually live it.

 Next round • February 6 - May 28, 2026

I'm Ready
WANT RESULTS IN 90 DAYS?

TELL ME WHAT YOU WANT, I'LL SHOW YOU HOW TO GET IT.

You already know there is more in you. More fire. More freedom. More money. More you. More life than the one you have now. I am here to help you wake it up and actually live it.

 Next round • February 6 - May 28, 2026

I'M READY FOR THE IDENTITY SHIFT

International Bestselling Author & Coach, seen on 

International Bestselling Author & Coach
seen on: 

Let's be honest... you've done the courses, you've done it all. The coaching, the retreats, the therapy, you've bought the strategies, the everything. You've done all the right things and nothing has worked the way you wanted it to. And you know it. THAT'S the good news.

Because you’re finally willing to stop pretending this is random.

The problem is that every strategy, insight, and breakthrough has been filtered through the same internal operating system you’ve been living from for years.

Under pressure. In relationships. With money. With boundaries.

The version of you making decisions has never actually changed.

So no matter how much you learn, you keep recreating familiar outcomes in new packaging.
Different faces. Different circumstances. Same result.

You’re done abandoning yourself the second someone else has an opinion.

You’re done living life on an autopilot set to self-sabotage and playing small.

So what’s it going to be?
Stay loyal to the version of you that keeps looping.
Or become someone who no longer negotiates with the same patterns.

And, before you think you don't have time for that, here's the truth... 

Nothing changes until the person choosing changes. Period.

So if this is the moment you finally say...
I am sick of being the smart one who is secretly full of self-doubt.
I want to stop the spiral when its happening not two days later in the shower.
I want to make decisions from my truth, not from guilt, fear, or unworthiness.

This is the moment responsibility replaces hoping.
Then it's time to stop chasing motivational highs and actually SHIFT your sht. 

Welcome to the Identity Shift. 

This is NOT another course.

It’s not content to consume.
It’s not tools to apply.
It’s not a mindset upgrade you “try on” and then abandon when life gets uncomfortable.

This work does not add anything to who you are.
It interrupts who you’ve been being.

You don’t come here to learn how to manage your patterns.
You come here to outgrow them.

Identity Shift is an immersive experience designed to confront the internal roles you’ve been loyal to - the over-responsible one, the good one, the one who holds it together - and guide you out of living from them.

There is no bypassing.
There is no hiding.
There is no staying the same and calling it growth.

If you’re looking for something that fits neatly into your current life, this isn’t it.

This is for women who know that the life they want requires becoming someone else.

⭐⭐⭐⭐⭐

I found me. How do you thank someone for that?

Leah H.

The Identity Shift Method™

You’re not here for more information or inspiration.
You’re here to become a different person in your life without betraying who you are.

Here’s how we do it (and why this works when nothing else has).

The Identity Shift Method moves you through four core phases - Awakening, Being, Doing, Having - so you’re not just “working on yourself”… you’re actually living as who you came here to be.

Each phase dismantles unworthiness and installs deeper self-trust.

1. The Awakening

See the programming. Stop gaslighting yourself.

The Awakening is where we stop pretending you “just need more discipline” and get honest about what’s actually running your life.

Over three days, we go straight to the subconscious patterns that have been driving your decisions on autopilot - the stories you absorbed from family, culture, religion, exes, and every room you’ve ever shape-shifted in.

In this phase, you will:

  • See the real patterns underneath your self-sabotage, instead of blaming yourself 

  • Interrupt your spiral in real time (not two days later when you finally think of what you should have done)

  • Separate you from your programming so you stop making your patterns proof that you're the problem

  • Name how unworthiness has been running your life, and cut its power at the source

You leave The Awakening with language for what’s been running you and tools to stop abandoning yourself in the exact moment it usually happens.

No more “I don’t know why I do this.”
You’ll know. And once you know, you can change it.

2. BEING

Vision & identity: who you are and why you’re here.

Once we interrupt the old identity, we don’t leave you empty.

BEING is a two-day immersion into who you really are and what you truly want, separate from obligation, performance, and “good girl” expectations. This is not a vision board weekend. This is you telling the truth.

In this phase, you will:

  • Get radically clear on what you actually want in your life - money, relationships, career, your vision - without editing it for anyone else’s comfort

  • Connect the dots of your life so far so it finally makes sense - your pain, your patterns, your gifts

  • Articulate a vision that excites you enough to propel you forward, instead of a to-do list that weighs you down

  • Begin trying on the identity who already lives that vision

You walk out of BEING with a vision you can feel in your body and an identity that sounds like...

“This is who I am now. This is the life I’m building. This is the vision I'm stepping into. And I’m done apologizing for it.”

3. DOING

Habit & consistency mastery: living as her in real time.

If your identity shift only works in your journal but collapses on a random Tuesday when your mom calls, it’s not a real shift.

DOING is where we close the gap between what you say you want and how you actually show up. This is a two-day calibration of your habits, your nervous system, and your everyday choices to match who you’re becoming.

In this phase, you will:

  • Build simple, sustainable habits that feel like self-respect, not punishment or perfectionism

  • Catch yourself in self-sabotage as it’s happening and choose differently

  • Stop ghosting your own goals and disappearing on yourself three weeks in

  • Learn to move through doubt, procrastination, and overthinking without letting them decide your future

This is where you prove to yourself, over and over:

“When I say I am going to do something, I can trust myself to follow through.”

The person you are on paper becomes who you are in your life.

4. HAVING

Result Mastery: holding, tracking & normalizing your new reality.

Wanting the life is one thing.
Actually having it, and not sabotaging it, is another.

HAVING is a two-day deep dive into receiving, holding, and normalizing your new reality. Most people quietly blow up the very things they worked so hard to create. Here, we make sure you don’t.

In this phase, you will:

  • Learn to track your habits and results in black and white, so you can see your growth instead of dismissing it

  • Build the capacity to hold more money, more clients, more visibility and support without burning out or blowing it up

  • Spot the subtle ways you try to shrink, overcommit, or sabotage when things start working

  • Update your goals and desires based on real-time intuitive guidance, rather than old programming or fear

HAVING is where your identity shift locks in.

You stop living on the edge of “almost there” and actually arrive in the life you’ve been working toward:

“I am who I used to only write about in my journal.”

From there, the game becomes expansion, not survival.

 What this round looks like...

  • The Awakening: February 6 • 7 • 8, 2026

  • Identity Shift container: March 6 - May 28, 2026

  • Live group calls: Tuesdays @ 12pm ET (replays available)

This is built for women with clients, with kids, with teams, with partners, with aging parents, with launches, and life.

You already know what it feels like to keep circling your patterns. The Identity Shift is where you step into change and actually become who you keep talking about.

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Save My Seat

⭐⭐⭐⭐⭐

I never knew I could feel so safe and powerful at the same time.
This is freedom.

Terry P.

⭐⭐⭐⭐⭐

Eileen gave me one line that changed my entire life.

Erika N.

⭐⭐⭐⭐⭐

Eileen, if Tony Robbins and Abraham Hicks had a love child and they were a coach, it would be you.

Katie F.

You can keep saying “later.”

But later is how another year slips by while you keep playing small.

That version of you... the bold, confident, unapologetic one?
She’s not going to magically show up at your front door.

You have to decide to become her.
And that decision starts here.

Who The Identity Shift Is For...

This is for you if…

  • You who know you're meant for more joy, impact, income and freedom, and you’re tired of running into the same old walls

  • You’re done letting your past, your trauma, or your old story quietly run your decisions, your life and your boundaries

  • You're ready to stop outsourcing your power and your intuition to the 'experts' and start leading yourself

  • You’re ready for tools that actually work, not just a weekend motivational high

If you’re nodding your head right now… then you’re ready.

APPLY FOR THE IDENTITY SHIFT
Step 1: Submit your application ¡ Step 2: Private call with Eileen

⭐⭐⭐⭐⭐

From Stuck to Unstoppable

Before: Trapped in self-doubt, worried about judgment, playing small.
After: “You opened Pandora’s box and now I know my growth is unstoppable. I walked in scared. I left hopeful, happy, and bold. I’m not people-pleasing anymore, and it feels like freedom.”

Victoria F.

⭐⭐⭐⭐⭐

From Quiet to Confident

Before: Full of self-doubt, always overthinking, always people-pleasing.
After: “The girl on Friday was full of self-doubt. The girl who left on Sunday had confidence and the tools to move forward. I finally believe I am worthy, and no one can tell me otherwise.”

Angela S.

⭐⭐⭐⭐⭐

From Fear to a Clean Slate

Before: Avoidance, shaking with nerves, afraid her old wounds would pull her backward.
After: “By Sunday, I was sitting tall, looking people in the eye, and projecting my voice. I feel like I have a clean slate emotionally, energetically, spiritually. A rebirth. Genuine. Real. Nothing else I’ve tried even came close.”

Alyson A.

⭐⭐⭐⭐⭐

From Stagnant to Soul on Fire

Before: Feeling stagnant, stuck in the same loops, unsure how to break free or move forward. Vulnerability felt unsafe, and change seemed far away.
After: “Wake the fck up for the soul. That’s what this was. I thought I’d stay quiet in the back, but instead I left standing tall in my power. Everyone needs to do this.”

Linda Q.

100% Risk Free Guarantee

If by 12PM on Day 2 of The Awakening, you don’t feel this is worth every cent and then some, email us. You’ll get your money back. No questions. 

Why? Because this only works when you’re all in, in the right room, at the right time, with the right people.

FAQs

This Is Your Moment

It’s Time to Wake the Fck Up

You’ve done the small-game thing.
You’ve waited until you felt “ready.”
You’ve tiptoed through life with one foot chained to your old story.

That bullsht ends right here.

The Awakening is your line in the sand.
Your no-turning-back decision.
The moment you finally claim the life you were built for.

This isn’t practice. This is it.
You’re either in… or you keep practicing your history.

Yes, this is my moment

This Is Your Moment

It’s Time to Wake the Fck Up

You’ve done the small-game thing.
You’ve waited until you felt “ready.”
You’ve tiptoed through life with one foot chained to your old story.

That bullsht ends right here.

The Identity Shift is your line in the cement.
Your no-turning-back decision.
The moment you finally claim the life you were built for.

This isn’t practice. This is it.
You’re either in… or you keep practicing your history.

Yes, this is my moment.

Meet Eileen MacDonell

Truth-teller. Soul whisperer. Sacred disruptor.
Or as clients call her, the Velvet Hammer.

Eileen MacDonell is a transformational coach, intuitive mentor, and the creator of The Awakening, a live immersive experience for women who are done performing, proving, and pretending.

She’s spent the last 19 years helping women unhook from the noise of the world and finally hear themselves again.

She’s built businesses, burned out, rebuilt, and risen.
She’s walked through trauma, silence, and self-doubt, and came out louder, softer, and more powerful.
And now? She teaches women to stop outsourcing their power and start living like they trust themselves.

This isn’t self-help. It’s self-reclamation.
And if you're ready, she’ll walk beside you while you rise.

More about...

Eileen is a 2x international bestselling author, an award-winning coach, and a certified practitioner in the worlds of mindset, energy healing, and subconscious transformation.

She holds certifications as a:
✔️ Napoleon Hill Instructor
✔️ Tony Robbins Coach
✔️ Multi-Modality Energy Healing Practitioner

She’s co-authored Cracking the Rich Code and The Aligned Alchemist, wrote a children's book, and has been recognized in the top 1% of 76,000 entrepreneurs in her field.