Let's be honest... you've done the courses, you've done it all. The coaching, the retreats, the therapy, you've bought the strategies, the everything. You've done all the right things and nothing has worked the way you wanted it to. And you know it. THAT'S the good news.
Because youâre finally willing to stop pretending this is random.
The problem is that every strategy, insight, and breakthrough has been filtered through the same internal operating system youâve been living from for years.
Under pressure. In relationships. With money. With boundaries.
The version of you making decisions has never actually changed.
So no matter how much you learn, you keep recreating familiar outcomes in new packaging.
Different faces. Different circumstances. Same result.
Youâre done abandoning yourself the second someone else has an opinion.
Youâre done living life on an autopilot set to self-sabotage and playing small.
So whatâs it going to be?
Stay loyal to the version of you that keeps looping.
Or become someone who no longer negotiates with the same patterns.
And, before you think you don't have time for that, here's the truth...Â
Nothing changes until the person choosing changes. Period.
So if this is the moment you finally say...
I am sick of being the smart one who is secretly full of self-doubt.
I want to stop the spiral when its happening not two days later in the shower.
I want to make decisions from my truth, not from guilt, fear, or unworthiness.
This is the moment responsibility replaces hoping.
Then it's time to stop chasing motivational highs and actually SHIFT your sht.Â
Welcome to the Identity Shift.Â
This is NOT another course.
Itâs not content to consume.
Itâs not tools to apply.
Itâs not a mindset upgrade you âtry onâ and then abandon when life gets uncomfortable.
This work does not add anything to who you are.
It interrupts who youâve been being.
You donât come here to learn how to manage your patterns.
You come here to outgrow them.
Identity Shift is an immersive experience designed to confront the internal roles youâve been loyal to - the over-responsible one, the good one, the one who holds it together - and guide you out of living from them.
There is no bypassing.
There is no hiding.
There is no staying the same and calling it growth.
If youâre looking for something that fits neatly into your current life, this isnât it.
This is for women who know that the life they want requires becoming someone else.
âââââ
I found me. How do you thank someone for that?
Leah H.
The Identity Shift Methodâ˘
Youâre not here for more information or inspiration.
Youâre here to become a different person in your life without betraying who you are.
Hereâs how we do it (and why this works when nothing else has).
The Identity Shift Method moves you through four core phases - Awakening, Being, Doing, Having - so youâre not just âworking on yourselfâ⌠youâre actually living as who you came here to be.
Each phase dismantles unworthiness and installs deeper self-trust.
1. The Awakening
See the programming. Stop gaslighting yourself.
The Awakening is where we stop pretending you âjust need more disciplineâ and get honest about whatâs actually running your life.
Over three days, we go straight to the subconscious patterns that have been driving your decisions on autopilot - the stories you absorbed from family, culture, religion, exes, and every room youâve ever shape-shifted in.
In this phase, you will:
-
See the real patterns underneath your self-sabotage, instead of blaming yourselfÂ
-
Interrupt your spiral in real time (not two days later when you finally think of what you should have done)
-
Separate you from your programming so you stop making your patterns proof that you're the problem
- Name how unworthiness has been running your life, and cut its power at the source
You leave The Awakening with language for whatâs been running you and tools to stop abandoning yourself in the exact moment it usually happens.
No more âI donât know why I do this.â
Youâll know. And once you know, you can change it.
2. BEING
Vision & identity: who you are and why youâre here.
Once we interrupt the old identity, we donât leave you empty.
BEING is a two-day immersion into who you really are and what you truly want, separate from obligation, performance, and âgood girlâ expectations. This is not a vision board weekend. This is you telling the truth.
In this phase, you will:
-
Get radically clear on what you actually want in your life - money, relationships, career, your vision - without editing it for anyone elseâs comfort
-
Connect the dots of your life so far so it finally makes sense - your pain, your patterns, your gifts
-
Articulate a vision that excites you enough to propel you forward, instead of a to-do list that weighs you down
-
Begin trying on the identity who already lives that vision
You walk out of BEING with a vision you can feel in your body and an identity that sounds like...
âThis is who I am now. This is the life Iâm building. This is the vision I'm stepping into. And Iâm done apologizing for it.â
3. DOING
Habit & consistency mastery: living as her in real time.
If your identity shift only works in your journal but collapses on a random Tuesday when your mom calls, itâs not a real shift.
DOING is where we close the gap between what you say you want and how you actually show up. This is a two-day calibration of your habits, your nervous system, and your everyday choices to match who youâre becoming.
In this phase, you will:
-
Build simple, sustainable habits that feel like self-respect, not punishment or perfectionism
-
Catch yourself in self-sabotage as itâs happening and choose differently
-
Stop ghosting your own goals and disappearing on yourself three weeks in
-
Learn to move through doubt, procrastination, and overthinking without letting them decide your future
This is where you prove to yourself, over and over:
âWhen I say I am going to do something, I can trust myself to follow through.â
The person you are on paper becomes who you are in your life.
4. HAVING
Result Mastery: holding, tracking & normalizing your new reality.
Wanting the life is one thing.
Actually having it, and not sabotaging it, is another.
HAVING is a two-day deep dive into receiving, holding, and normalizing your new reality. Most people quietly blow up the very things they worked so hard to create. Here, we make sure you donât.
In this phase, you will:
-
Learn to track your habits and results in black and white, so you can see your growth instead of dismissing it
-
Build the capacity to hold more money, more clients, more visibility and support without burning out or blowing it up
-
Spot the subtle ways you try to shrink, overcommit, or sabotage when things start working
-
Update your goals and desires based on real-time intuitive guidance, rather than old programming or fear
HAVING is where your identity shift locks in.
You stop living on the edge of âalmost thereâ and actually arrive in the life youâve been working toward:
âI am who I used to only write about in my journal.â
From there, the game becomes expansion, not survival.
 What this round looks like...
-
The Awakening: February 6 ⢠7 ⢠8, 2026
-
Identity Shift container: March 6 - May 28, 2026
-
Live group calls: Tuesdays @ 12pm ET (replays available)
This is built for women with clients, with kids, with teams, with partners, with aging parents, with launches, and life.
You already know what it feels like to keep circling your patterns. The Identity Shift is where you step into change and actually become who you keep talking about.
âââââ
I never knew I could feel so safe and powerful at the same time.
This is freedom.
Terry P.
âââââ
Eileen gave me one line that changed my entire life.
Erika N.
âââââ
Eileen, if Tony Robbins and Abraham Hicks had a love child and they were a coach, it would be you.
Katie F.
You can keep saying âlater.â
But later is how another year slips by while you keep playing small.
That version of you... the bold, confident, unapologetic one?
Sheâs not going to magically show up at your front door.
You have to decide to become her.
And that decision starts here.
Who The Identity Shift Is For...
This is for you ifâŚ
-
You who know you're meant for more joy, impact, income and freedom, and youâre tired of running into the same old walls
-
Youâre done letting your past, your trauma, or your old story quietly run your decisions, your life and your boundaries
-
You're ready to stop outsourcing your power and your intuition to the 'experts' and start leading yourself
-
Youâre ready for tools that actually work, not just a weekend motivational high
If youâre nodding your head right now⌠then youâre ready.
Step 1: Submit your application ¡ Step 2: Private call with Eileen
âââââ
From Stuck to Unstoppable
Before: Trapped in self-doubt, worried about judgment, playing small.
After:Â âYou opened Pandoraâs box and now I know my growth is unstoppable. I walked in scared. I left hopeful, happy, and bold. Iâm not people-pleasing anymore, and it feels like freedom.â
Victoria F.
âââââ
From Quiet to Confident
Before:Â Full of self-doubt, always overthinking, always people-pleasing.
After:Â âThe girl on Friday was full of self-doubt. The girl who left on Sunday had confidence and the tools to move forward. I finally believe I am worthy, and no one can tell me otherwise.â
Angela S.
âââââ
From Fear to a Clean Slate
Before: Avoidance, shaking with nerves, afraid her old wounds would pull her backward.
After:Â âBy Sunday, I was sitting tall, looking people in the eye, and projecting my voice. I feel like I have a clean slate emotionally, energetically, spiritually. A rebirth. Genuine. Real. Nothing else Iâve tried even came close.â
Alyson A.
âââââ
From Stagnant to Soul on Fire
Before: Feeling stagnant, stuck in the same loops, unsure how to break free or move forward. Vulnerability felt unsafe, and change seemed far away.
After:Â âWake the fck up for the soul. Thatâs what this was. I thought Iâd stay quiet in the back, but instead I left standing tall in my power. Everyone needs to do this.â
Linda Q.
100% Risk Free Guarantee
If by 12PM on Day 2 of The Awakening, you donât feel this is worth every cent and then some, email us. Youâll get your money back. No questions.Â
Why? Because this only works when youâre all in, in the right room, at the right time, with the right people.
FAQs
What if I've tried other programs and nothing has worked?
How much time will this actually take each week?
What kind of support will I get?
What if I feel nervous about being vulnerable in a group?
When does it start and what are the dates?
What if Iâm torn between just doing The Awakening and committing to the full Identity Shift?
What happens after the 4 months?
Why is there an application instead of a âclick to buyâ button?
Meet Eileen MacDonell
Truth-teller. Soul whisperer. Sacred disruptor.
Or as clients call her, the Velvet Hammer.
Eileen MacDonell is a transformational coach, intuitive mentor, and the creator of The Awakening, a live immersive experience for women who are done performing, proving, and pretending.
Sheâs spent the last 19 years helping women unhook from the noise of the world and finally hear themselves again.
Sheâs built businesses, burned out, rebuilt, and risen.
Sheâs walked through trauma, silence, and self-doubt, and came out louder, softer, and more powerful.
And now? She teaches women to stop outsourcing their power and start living like they trust themselves.
This isnât self-help. Itâs self-reclamation.
And if you're ready, sheâll walk beside you while you rise.
More about...
Eileen is a 2x international bestselling author, an award-winning coach, and a certified practitioner in the worlds of mindset, energy healing, and subconscious transformation.
She holds certifications as a:
âď¸ Napoleon Hill Instructor
âď¸ Tony Robbins Coach
âď¸ Multi-Modality Energy Healing Practitioner
Sheâs co-authored Cracking the Rich Code and The Aligned Alchemist, wrote a children's book, and has been recognized in the top 1% of 76,000 entrepreneurs in her field.