Eileen MacDonell
Eileen MacDonell, transformational identity coach

Be unedited.

Identity Coach for Women Entrepreneurs

Grow the business you keep writing about in your journal.

You know exactly what to do and you still don't do it. I help you find the blind spot and shift the identity underneath it, so you raise your prices, keep your word to yourself, and build the business you keep journaling about.

Book a free Blind Spot Call

A free call where we find the one thing that's been in your way.

Or grab the free Belief Blueprint

As featured in

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$30K+

a year, part-time, from no business

[name]

2,900%

[from $X to $Y in Z months]

[name]

$400K

offer a client launched

[name]

$18K

in 14 days, a program sold out

[name]

“Eileen, if Tony Robbins and Abraham Hicks had a love child and they were a coach, it would be you.”

Katie Foster

The real problem

Another year of the same journal entry?

You've written the same goal three years running. You've taken the courses. You know what to do.

It's not because you're lazy, behind, or missing a strategy. It's because there's an editor in your head. She rewrites your posts four times. She knocks your price down before you've even said it out loud. She tells you you're not ready yet.

She's not protecting you, love. She's keeping you small. And every year you wait, she gets louder.

How it works

You can't read the label from inside the bottle.

You can't change what you can't see. Let me show you.

Same moment, old thought

  • She almost sends it.
  • She re-reads it four times.
  • She changes three words.
  • She deletes it.
  • She tells herself she's not ready yet.

Same moment, new thought

  • She feels the fear.
  • She sends it anyway.
  • She doesn't re-read it.
  • She goes and makes a coffee.
  • She lets the universe do its thing.

Same woman. Same post. Same two likes. Completely different life.

Your thoughts built the life you have. Your new thoughts get to build the one you want.

Start with the Vision Contract
Eileen MacDonell, black and white portrait

Your guide

I know, because that was me.

For most of my life I was a chameleon, editing myself to be loved, to keep the peace, to stay safe. When the magazine I ran closed, I started over at $18.50 an hour, too scared to say a round number. I changed the thought first, and everything else followed.

14 years self-employed · Certified Napoleon Hill Instructor · Tony Robbins Coach · Two-time international bestselling author

How it works

01

Find the blind spot.

On a free call, we find the one belief running the show.

02

Shift the identity.

We rewrite it so the new you feels true, not forced.

03

Live it.

You raise the prices, send the launches, and stop editing yourself.

My promise to you

No pep talks. Just the truth, said with love.

No new strategy to add to the pile.

Join the Identity Shift, and if the first two weeks aren't for you, you get a full refund.

Eileen MacDonell writing in her journal

Picture this

You want to be completely you.

One morning you wake up and your body feels light. No dread, no tight chest. You look at your phone and there's money in there. You didn't chase it. It came to you.

At 10, a message comes in... “I'm ready. How do I work with you?” And you didn't have to chase it.

You say yes to the holiday without working from the hotel room. You raise your prices and nobody runs. You buy the house because you can, and you love it.

And you're the same woman you are right now. Same face. Same hands. Same stubborn heart. You just stopped apologizing for wanting it.

That's not a fantasy, love. That's Tuesday.

Here's who you get to be.

You don't want the keys to the castle handed to you. You want to be there for every moment of doing it.

You set the price and you mean it.

You know what the work is worth to you and you put it on the table without flinching or apologizing.

You make a decision and it's done.

You pick a goal, you move on it, and you stop rehashing it. Your word to yourself starts to mean as much as your word to anyone else.

Your business runs without you watching it.

You build something that keeps moving while you're not in the room. It stays steady, and it's yours.

You stop editing yourself.

You say the thing you actually mean, you take up the space you want, and you let people see who you really are.

In their words

What happens when they trust themselves.

Women who stopped editing themselves

They didn't become someone new.

They stopped holding themselves back.

I found me.

She came looking for answers, and what she found was herself.

“I found me. How do you thank someone for that?”
Leah H.

Limitless and free.

She's saying yes to herself and her life, and she's the happiest and most at peace she's ever been.

“I'm saying yes to ME and my life… I feel limitless and free.”
Carole Choiniere

Going for her dreams.

She upleveled her leadership and she's heading straight toward her dreams.

“She is such a powerful coach that leads me in the direction of my dreams!”
Constantina Biondo

Owning her awesomeness.

She finally owns it, and calls the journey electrifying.

“Like catching lightning in a bottle, electrifying and unforgettable.”
Rene Hanebutt

Confident, and watching her client bloom.

She's more confident in her coaching than ever.

“I wasn't as confident as I am now in my coaching… I saw her bloom.”
Empowerment Coach

Doubt has lost its grip.

When doubt shows up, she greets it like an old friend and keeps going.

“'Oh, hello, old friend.' That was the old thing. Now we're doing this.”
Holistic Health Coach

You might be thinking

“I've tried mindset stuff before. It doesn't stick.”

Most mindset work stays in your head. We work where your beliefs actually live, in your subconscious, using belief work, the Vision Contract Method and energy work. That's why it sticks.

“Maybe I'm just not the kind of person who follows through.”

That's a belief, it's not a fact about you. You follow through on lots of things. You brush your teeth, you eat, you have relationships, don't you?? Success is the same thing, but your subconscious programs are telling you that you're not that kind of person. You were given that program when you were little and it's been engrained in your subconscious for a very long time. Good news is, you can be reprogrammed.

“My clients won't pay more. The timing's wrong.”

When you change, the people around you respond to the new you. My clients' results come from the same audiences they already had.

The Identity Shift

A year to become the woman your business has been waiting for.

Four phases. Weekly coaching with me. Your whole year mapped out in a day. We begin January 1, 2027.

My two-week promise.

Come to the first two weeks of calls. Show up, do the work, and if it's not for you, email me and I'll refund you in full.

This is for you if…

  • You’ve written the same goal in your journal three years in a row. And you’re starting to wonder if it’s ever going to happen.
  • You know exactly what to do. You’ve taken the courses. You just… don’t do it.
  • You undercharge, and you know it. And you’re tired of resenting your own clients for it.
  • You’re the strong one for everybody else. And you’re ready for it to be your turn.
  • You’d rather hear the truth than another pep talk. Even if it stings a little.

This isn’t for you if…

  • You want me to tell you you’re doing great. I’ll cheer for you all day. But I won’t co-sign your bullshit.
  • You’re shopping for another strategy to add to the pile. You already have plenty.
  • You want it handed to you. This is your work. I’m right beside you, but you do it.
  • You’d rather stay comfortable than be seen. Totally fair. Just not here.
Eileen MacDonell walking down a country road

Your path in

Start where you are.

STEP 1 · FREE

Start believing it.

The Belief Blueprint, The Council meditation and My Other Self meditation.

STEP 2 · $29

The Vision Contract

Seven days to write the life you keep journaling about. Signed.

STEP 3 · MONTHLY

The ShiftShow

Get coached every week for less than a dinner out.

STEP 4 · THE BIG ONE

The Identity Shift

A year to become the woman who already has it.

Planning something bigger? The Awakening Experience in Hawaii · Join the waitlist

Eileen MacDonell resting her hand against her cheek

A letter for you

Hey, love.

I see you.

You're the strong one. The one with all her poop in a group. You handle it. You fix it. You never (or almost never) ask for help.

From the outside, you look fine. Inside, you're exhausted. And some days you look in the mirror and wonder where the hell you went.

I know. Because that was me.

For most of my life, I was a chameleon. Whoever I had to be to keep the peace. To be loved. To stay safe.

I shrank. A lot. Because I was always “too much.”

It was a lie.

I walked through that fire, and I need you to hear me…

Life on this side is SO much f*cking better.

Eileen MacDonell, black and white portrait

Who am I

Who am I to say all this?

When the magazine I ran closed, I started over at $18.50 an hour, too scared to say a round number. I changed the thought first, and everything else followed.

Fourteen years self-employed, and I've never needed a job. Certified Napoleon Hill Instructor and Tony Robbins Coach. Studying Hill gave me the words for what I'd already done, and a framework to help you do it too.

But honestly? Don't put your faith in me. Put it in the process. It works when you do.

32,623

Hours spent reading and researching personal development

$125,658

Invested in coaching and courses

14+ years

Self-employed

A Cracking the Rich Code book cover11 Aligned Alchemists book coverAll That Love Grows book cover

Two-time international bestselling author

Live the life you keep writing about in your journal...

Book a free Blind Spot Call →

P.S. If you read nothing else... you're not stuck because you don't know enough. Part of you just hasn't caught up to who you're becoming. On a free Blind Spot Call, we'll find exactly what's in the way. If I can help, I'll tell you how. If I can't, you'll still leave knowing the one thing to shift. Book here

P.P.S. Not ready for a call? Grab the free Belief Blueprint. It's the same first step every one of my clients takes. Send me the Blueprint