WANT RESULTS IN 90 DAYS?
TELL ME WHAT YOU WANT, I'LL SHOW YOU HOW TO GET IT.
You already know there is more in you. More fire. More freedom. More money. More you. More life than the one you have now. I am here to help you wake it up and actually live it.
Next Identity Shift begins April 2026
International Bestselling Author & Coach, seen on
International Bestselling Author & Coach
seen on
Let's be honest... you've done the courses, you've done it all. The coaching, the retreats, the therapy, you've bought the strategies, the everything. You've done all the right things and nothing has worked the way you wanted it to. And you know it. THAT'S the good news.
Because you’re finally willing to stop pretending this is random.
The problem is that every strategy, insight, and breakthrough has been filtered through the same internal operating system you’ve been living from for years.
Under pressure. In relationships. With money. With boundaries.
The version of you making decisions has never actually changed.
So no matter how much you learn, you keep recreating familiar outcomes in new packaging.
Different faces. Different circumstances. Same result.
You’re done abandoning yourself the second someone else has an opinion.
You’re done living life on an autopilot set to self-sabotage and playing small.
So what’s it going to be?
Stay loyal to the version of you that keeps looping.
Or become someone who no longer negotiates with the same patterns.
And, before you think you don't have time for that, here's the truth...
Nothing changes until the person choosing changes. Period.
So if this is the moment you finally say...
I am sick of being the smart one who is secretly full of self-doubt.
I want to stop the spiral when its happening not two days later in the shower.
I want to make decisions from my truth, not from guilt, fear, or unworthiness.
This is the moment responsibility replaces hoping.
Then it's time to stop chasing motivational highs and actually SHIFT your sht.
Welcome to the Identity Shift.
This is NOT another course.
It’s not content to consume.
It’s not tools to apply.
It’s not a mindset upgrade you “try on” and then abandon when life gets uncomfortable.
This work does not add anything to who you are.
It interrupts who you’ve been being.
You don’t come here to learn how to manage your patterns.
You come here to outgrow them.
Identity Shift is an immersive experience designed to confront the internal roles you’ve been loyal to - the over-responsible one, the good one, the one who holds it together - and guide you out of living from them.
There is no bypassing.
There is no hiding.
There is no staying the same and calling it growth.
If you’re looking for something that fits neatly into your current life, this isn’t it.
This is for you if you know that the life they want requires becoming someone else.
⭐⭐⭐⭐⭐
I found me. How do you thank someone for that?
Leah H.
The Identity Shift Method™
You’re not here for more information or inspiration.
You’re here to become a different person in your life without betraying who you are.
Here’s how we do it (and why this works when nothing else has).
The Identity Shift Method moves you through four core phases - Awakening, Being, Doing,
Having - so you’re not just “working on yourself”… you’re actually living as who you came here to be.
Each phase dismantles unworthiness and installs deeper self-trust.
1. The Awakening
See the programming. Stop gaslighting yourself.
The Awakening is where we stop pretending you “just need more discipline” and get honest about what’s actually running your life.
Over three days, we go straight to the subconscious patterns that have been driving your decisions on autopilot - the stories you absorbed from family, culture, religion, exes, and every room you’ve ever shape-shifted in.
In this phase, you will:
See the real patterns underneath your self-sabotage, instead of blaming yourself
Interrupt your spiral in real time (not two days later when you finally think of what you should have done)
Separate you from your programming so you stop making your patterns proof that you're the problem
Name how unworthiness has been running your life, and cut its power at the source
You leave The Awakening with language for what’s been running you and tools to stop abandoning yourself in the exact moment it usually happens.
No more “I don’t know why I do this.”
You’ll know. And once you know, you can change it.
2. BEING
Vision & identity: who you are and why you’re here.
Once we interrupt the old identity, we don’t leave you empty.
BEING is a two-day immersion into who you really are and what you truly want, separate from obligation, performance, and “good girl” expectations. This is not a vision board weekend. This is you telling the truth.
In this phase, you will:
Get radically clear on what you actually want in your life - money, relationships, career, your vision - without editing it for anyone else’s comfort
Connect the dots of your life so far so it finally makes sense - your pain, your patterns, your gifts
Articulate a vision that excites you enough to propel you forward, instead of a to-do list that weighs you down
Begin trying on the identity who already lives that vision
You walk out of BEING with a vision you can feel in your body and an identity that sounds like...
“This is who I am now. This is the life I’m building. This is the vision I'm stepping into. And I’m done apologizing for it.”
3. DOING
Habit & consistency mastery: living as her in real time.
If your identity shift only works in your journal but collapses on a random Tuesday when your mom calls, it’s not a real shift.
DOING is where we close the gap between what you say you want and how you actually show up. This is a two-day calibration of your habits, your nervous system, and your everyday choices to match who you’re becoming.
In this phase, you will:
Build simple, sustainable habits that feel like self-respect, not punishment or perfectionism
Catch yourself in self-sabotage as it’s happening and choose differently
Stop ghosting your own goals and disappearing on yourself three weeks in
Learn to move through doubt, procrastination, and overthinking without letting them decide your future
This is where you prove to yourself, over and over:
“When I say I am going to do something, I can trust myself to follow through.”
The person you are on paper becomes who you are in your life.
4. HAVING
Result Mastery: holding, tracking & normalizing your new reality.
Wanting the life is one thing.
Actually having it, and not sabotaging it, is another.
HAVING is a two-day deep dive into receiving, holding, and normalizing your new reality. Most people quietly blow up the very things they worked so hard to create. Here, we make sure you don’t.
In this phase, you will:
Learn to track your habits and results in black and white, so you can see your growth instead of dismissing it
Build the capacity to hold more money, more clients, more visibility and support without burning out or blowing it up
Spot the subtle ways you try to shrink, overcommit, or sabotage when things start working
Update your goals and desires based on real-time intuitive guidance, rather than old programming or fear
HAVING is where your identity shift locks in.
You stop living on the edge of “almost there” and actually arrive in the life you’ve been working toward:
“I am who I used to only write about in my journal.”
From there, the game becomes expansion, not survival.
The Identity Shift Method is built for people with clients, with kids, with teams, with partners, with aging parents, with launches, with life.
You already know what it feels like to keep circling your patterns. This is where you step into change and actually become who you keep talking about.
⭐⭐⭐⭐⭐
I never knew I could feel so safe and powerful at the same time.
This is freedom.
Terry P.
⭐⭐⭐⭐⭐
Eileen gave me one line that changed my entire life.
Erika N.
⭐⭐⭐⭐⭐
Eileen, if Tony Robbins and Abraham Hicks had a love child and they were a coach, it would be you.
Katie F.
You can keep saying “later.”
But later is how another year slips by while you keep playing small.
That version of you... the bold, confident, unapologetic one?
She’s not going to magically show up at your front door.
You have to decide to become her.
And that decision starts here.
The Investment
The Identity Shift is a $2,000 immersive experience for people ready to step into deeper self-leadership, clarity, and choice. You also have the option to get into The Awakening for $500, and upgrade into The Identity Shift.
Enrollment happens through a waitlist, so each container stays intimate and intentional.
When you’re invited, you’ll secure your spot with a 25% deposit, with the remaining balance due before we begin.
Who This Is For...
This is for you if…
You who know you're meant for more joy, impact, income and freedom, and you’re tired of running into the same old walls
You’re done letting your past, your trauma, or your old story quietly run your decisions, your life and your boundaries
You're ready to stop outsourcing your power and your intuition to the 'experts' and start leading yourself
You’re ready for tools that actually work, not just a weekend motivational high
If you’re nodding your head right now… then you’re ready.
Step 1: Submit your application · Step 2: Private call with Eileen
⭐⭐⭐⭐⭐
From Stuck to Unstoppable
Before: Trapped in self-doubt, worried about judgment, playing small.
After: “You opened Pandora’s box and now I know my growth is unstoppable. I walked in scared. I left hopeful, happy, and bold. I’m not people-pleasing anymore, and it feels like freedom.”
Victoria F.
⭐⭐⭐⭐⭐
From Quiet to Confident
Before: Full of self-doubt, always overthinking, always people-pleasing.
After: “The girl on Friday was full of self-doubt. The girl who left on Sunday had confidence and the tools to move forward. I finally believe I am worthy, and no one can tell me otherwise.”
Angela S.
⭐⭐⭐⭐⭐
From Fear to a Clean Slate
Before: Avoidance, shaking with nerves, afraid her old wounds would pull her backward.
After: “By Sunday, I was sitting tall, looking people in the eye, and projecting my voice. I feel like I have a clean slate emotionally, energetically, spiritually. A rebirth. Genuine. Real. Nothing else I’ve tried even came close.”
Alyson A.
⭐⭐⭐⭐⭐
From Stagnant to Soul on Fire
Before: Feeling stagnant, stuck in the same loops, unsure how to break free or move forward. Vulnerability felt unsafe, and change seemed far away.
After: “Wake the fck up for the soul. That’s what this was. I thought I’d stay quiet in the back, but instead I left standing tall in my power. Everyone needs to do this.”
Linda Q.
FAQs
Short answer: you’re exactly who this is built for.
If you’ve done therapy, coaching, courses, books, retreats… and still feel like you snap back to the same patterns? That doesn’t mean you didn't get it. It usually means the work you did was focused on tips, willpower, or mindset on top of the same old identity and programming.
Most programs help you understand yourself. This one is about helping you become the true version of yourself and actually live from there.
In Identity Shift, we:
Go straight to the root programming (unworthiness, self-betrayal, over-responsibility) instead of just adding more “better habits” on top
Give you real-time pattern interrupt tools you’ll actually use on a Tuesday afternoon when you’re spiralling or about to abandon yourself
Walk you through a full journey:
Awakening (see and interrupt the old patterns)
Being (build a vision and identity that is actually yours)
Doing (habits & consistency that match that identity)
Having (learning to hold results without sabotaging them)
Wrap it in a longer container so you’re not left alone trying to “hold it together” after a big weekend high
Also, I expect you to be a little skeptical. High-capacity people who have “done it all” usually are. You don’t have to pretend this is The Thing. You just have to be willing to show up, tell the truth, and actually use the tools.
If nothing else has “worked,” this is probably the first space that assumes you are not the problem... your old identity is. And that is exactly what we’re here to shift.
You’re not signing up for a second full-time job. This is built for real life with work, kids, partners, clients, and everything else.
Over the 4 months, you’ll have:
Our live immersive experiences (the 8-hour deep-dive days we do together)
60 minute regular calls for coaching, integration, and support
Light-touch practices and reflections you weave into your real life, not hours of homework
Outside of the immersives and calls, most people spend about 1–2 hours a week engaging with the work, whether through journaling, simple practices, and applying tools to what’s already happening in their day.
The goal is not to keep you busy performing for the program.
The goal is to help you shift your identity while you live your life, so the changes you make are sustainable long after this container ends.
You are not being dropped into a portal and left alone with your patterns.
Inside Identity Shift, you’re held on multiple levels:
Live rooms where you’re met in real time
You’ll have live group calls and immersives where you can bring what’s actually happening in your life and get direct coaching and guidance that's not pre-recorded, or one-size-fits-all.
Hot-seat coaching on your real life
You’ll have chances to be coached directly on your patterns, decisions, relationships, money, leadership, health, whatever you need. The focus is always on practical shifts you can make right now.
An intimate room of people who get it
You’re surrounded by other high-capacity, “strong ones” who are also unwinding over-functioning and self-abandonment. You don’t have to translate your experience or tone yourself down to fit in.
Real-time reflection, not generic advice
You can bring real situations, questions, and wobbles and get clear, honest reflection and tools you can use the same day, not vague “just think positive” fluff.
You are not invisible here.
When you show up, you will be seen, and the work will meet you where you actually are, not where you think you’re “supposed” to be.
Totally normal. Most people who come into this space are used to being the strong one, the one who holds it all together, not the one who “falls apart” in front of other people. You are not the odd one out if your first reaction is, “I don’t know if I can open up like that.”
This is for you if you recognize yourself in things like:
You’re used to being the one other people lean on, so it feels foreign (and a bit unsafe) to let someone else see behind your armour.
You’ve been burned before sharing too much with the wrong people, so now you keep most of your inner world to yourself.
You like to process things alone first, and the idea of speaking before it’s perfectly packaged makes you want to disappear.
You worry you’ll take up “too much space,” be “too dramatic,” or cry and not be able to pull it together again.
You’re afraid you’ll be the only one struggling with what you’re struggling with, or that your stuff is “not bad enough” to belong.
You do not have to arrive as an open book to be here. In fact, a lot of participants start out quiet, watchful, and careful. That’s okay. You’ll be given options like reflective exercises, smaller breakout spaces, hot-seat coaching you can volunteer for when you’re ready, so your pace and your nervous system are respected.
If there’s a part of you that longs to be fully seen, and another part that’s terrified of that… this room is designed for exactly that tension. You get to bring both. And you’ll quickly realize you are not the only one who feels this way.
The goal of this container is not to make you dependent on me.
The goal is that by the end of 4 months, you trust you.
Over our time together, you’ll build and practice your Identity Shift toolkit in real life, not just in a workbook. By the time we wrap, you won’t be “starting over,” you’ll be continuing a process you already know how to run.
By the end of the 4 months, you’ll leave with things like:
A clear identity + vision you’re grounded in (who you are now and where you’re going)
Your personal pattern-interrupt tools for when you start to spiral or self-sabotage
Simple daily / weekly practices that keep you aligned with your future self
A way to track your habits and results so you can see your progress
Language and boundaries that make it a lot harder to abandon yourself
You don’t get cut loose with a “good luck, hope it sticks.”
We close the container by making sure you know exactly how to keep walking this out without burning out, backsliding, or needing another program to rescue you.
And if, at that point, you want deeper or ongoing support, we’ll talk through your options so your next step feels intentional - not taken from fear or FOMO.
Because this isn't a course. This is identity work.
And identity work requires self-leadership, not impulse or avoidance.
Anyone can click a button.
Not everyone is ready to tell themselves the truth, take responsibility for their patterns, and step into a room that will absolutely change them.
The application is your first act of self-leadership.
Your first “I’m done betraying myself.”
Your first honest conversation with the woman you’re becoming.
If you’re meant for this room, the application will feel like a coming-home, not a barrier.
What happens after I apply?
Once I receive your application, you’ll be invited to book a private conversation with me.
This is not a sales call.
This is a resonance and readiness conversation.
We explore...
What’s actually happening beneath the surface
The version of you you’re ready to release
The version of you you’re calling forward
Whether this is the right space for your next evolution
There’s zero pressure.
You cannot “say the wrong thing.”
Truth is the only requirement.
What if I’m nervous to apply?
Good. It means you’re awake.
Nerves show up when you’re standing in front of a choice your old identity doesn’t want you to make.
But here’s the real question...
Are you more committed to your past, or your future?
If you’re still arguing for your limitations, wait.
If you feel something crack open reading this, apply.
How do I know if I’m a good fit?
You’re a match for this work if...
You’ve outgrown the version of you that overperforms, pleases, perfects, or disappears
You’re aware that there's something holding you back and ready to take responsibility, not recycle the story
You desire a deeper level of self-trust, boundaries, and inner authority
You’re no longer available for the life you’ve been tolerating
You don’t need to be “fully ready.”
You just need to be willing.
What if I’m afraid you’ll see all my stuff?
I will.
And that’s the point.
I’m a Seer.
That’s the gift.
That’s the medicine.
But I don’t shame you for your patterns. I help you understand them, alchemize them, and finally outgrow them.
Your patterns aren't actually your fault. You don't choose them. They run in the background of your subconscious mind on autopilot, where you can't see them.
You will feel held, not exposed.
Seen, not judged.
What if I’m denied?
Then it means the timing, readiness, or energetic alignment isn’t right. And that is protection, not rejection.
Your application is never wasted.
Your insights become part of your evolution, whether or not this container is your next step.
What kind of commitment is required?
Honesty.
Self-leadership.
Willingness to be called forward.
Showing up for the woman you say you want to be.
This is not about perfection, it’s about integrity.
If you can do that, you’re ready.
What if I know I’m meant for this, but money brings up fear?
Then you’re human.
Ask yourself:
Is this fear protecting me or limiting me?
You will know.
If you’re ready to lead yourself into the next season of your life, we’ll discuss options on the call.
What I won’t do is let you self-abandon in the decision.
This Is Your Moment
It’s Time to Wake the Fck Up
You’ve done the small-game thing.
You’ve waited until you felt “ready.”
You’ve tiptoed through life with one foot chained to your old story.
That bullsht ends right here.
The Identity Shift is your line in the cement.
Your no-turning-back decision.
The moment you finally claim the life you were built for.
This isn’t practice. This is it.
You’re either in… or you keep practicing your history.
Meet Eileen MacDonell
Truth-teller. Soul whisperer. Sacred disruptor.
Or as clients call her, the Velvet Hammer.
Eileen MacDonell is a transformational coach, intuitive mentor, and the creator of The Awakening, and The Identity Shifts, live immersive experiences that transform lives.
She’s built businesses, spun out, rebuilt, and risen.
She’s walked through trauma, silence, and self-doubt, and came out louder, softer, and more powerful.
And now she teaches you to stop outsourcing their power and authority and start living like you trust yourself.
This isn’t self-help. It’s self-reclamation.
And if you're ready, she’ll walk beside you while you rise.
More about...
Eileen is a 2x international bestselling author, an award-winning coach, and a certified practitioner in the worlds of mindset, energy healing, and subconscious transformation.
She holds certifications as a:
✔️ Napoleon Hill Instructor
✔️ Tony Robbins Coach
✔️ Multi-Modality Energy Healing Practitioner
She’s co-authored Cracking the Rich Code and The Aligned Alchemist, wrote a children's book, and has been recognized in the top 1% of 76,000 entrepreneurs in her field.
© 2026 Eileen MacDonell • All Rights Reserved.
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