The Identity Shift · For women coaches and entrepreneurs
Tell me what you want.
I'll show you how to get it.
One goal. Twelve weeks. The pattern, found and broken.
$30K+
a year, part-time, from no business
2,900%
revenue growth a client created
$400K
offer a client launched
2 weeks
for a program to sell out, 6 spots at $3K each
That goal you keep moving to next quarter?
Start with one goal and 12 weeks. We find the exact pattern that's kept you stuck, and you break it, with me and a cohort of women going for it with you. Program starts January 1.
Raising your prices. Filling your program. Hiring the VA. Launching the thing you've been building in your head for two years.
You know how to do it. You've known for a while.
This is the 12 weeks where it actually gets done. And where you become the woman who gets it done again and again.
It's a pattern. And patterns repeat until someone sees them.
Maybe you brace before every sales call.
Maybe you over-deliver to every client and undercharge every single one.
Maybe you're the one holding everyone up, so your goal always goes to the bottom of the list.
Maybe you're quietly scared of being too much. Or of being not enough.
Whatever yours is, it's been showing up for years. Same ceiling, different year.
The Identity Shift is where we find it, name it, and you leave it behind.
This goes deep. On purpose.
This is an experience, and you'll feel it. Here's what happens inside...
- We map your patterns. With live coaching and pattern work, we find exactly how you're wired and the specific patterns that keep you stuck. Yours, specifically.
- You feel the shift in real time. Hot seats, guided visualizations and energy work move what talking alone can't reach. Women regularly have the "oh my god, THAT'S what's been happening" moment right there on the call.
- You reprogram your subconscious. You write and sign your Vision Contract, then use it every day to rewire the old programming, until the woman in it feels like you.
- You lock it in. Weekly goal tracking and hot seat coaching turn the breakthrough into daily action, so the shift sticks.
The awareness becomes the reward. And then you get the result too.
Picture yourself 12 weeks from now.
The goal is done. The one you've been promising yourself. Checked off.
You say your price without a discount in your back pocket.
You decide and you finish. No three-week spiral first.
You trust yourself. Your word to yourself means something again. That's the real prize, and it carries into everything you do next.
You know your patterns, so when the old thought shows up, you're like, oh hey, I see you, and you keep going.
Why this works when the last course didn't.
Strategy tells you what to do. Your subconscious decides whether you'll do it. So we work both. Every 12 weeks we run four things together.
Thought
We find the thought that's been making the decisions, and we swap it out.
Vision
You see the result so clearly your brain starts expecting it.
Habit
Small daily actions you'll actually keep, because they match who you're becoming.
Result
We track the goal every single week. Out loud. With witnesses.
Same post. Same two likes. One thought says nobody cares. The other says the right person is reading this. Three weeks later, one of those women gets her first client. You get to choose which thought you're running.
Here's what you get.
- Weekly live group coaching with me, where we go after your goal, your blocks and your next move.
- Biweekly cohort calls with your small group of women in the same phase as you.
- Weekly goal tracking, so nothing slides.
- Hot seat coaching, where I coach you live and you leave with the thought, the action and the deadline.
- Every call recorded, so you can catch up anytime.
All live online.
One phase or the whole year. You choose.
Each phase is 12 weeks and one goal, and each one goes a layer deeper. Do one, or do all four and watch who you are by next December.
Phase 1
Awaken
See yourself clearly, and set the goal you actually want.
Phase 2
Trust
Build the self-trust that makes follow-through feel natural.
Phase 3
Lead
Lead yourself, your clients and your business like you mean it.
Phase 4
Become
Become the woman you've been writing about in your journal.
In 3 months you'll see yourself. In 6 months you'll know yourself. In 12 months you won't recognize yourself.
Every week we meet as a whole group, and every other week you meet with your cohort for deeper coaching. You get support, accountability, and a room full of people keeping their promises too.
Who's in the room with you
Hi, I'm Eileen.
I spot patterns. It's what I do. I'll see the one you've been living inside for years, and I'll say it out loud, with love, in a space where you're safe to look at it.
I hold your vision as high as I hold my own. Higher, some days.
I went from a laid-off magazine publisher charging $18.50 an hour to a coach who's charged $15,000 and $17,000 for a year, because I changed my patterns first. I've spent 14 years helping women do the same.
Certified Napoleon Hill Instructor · Tony Robbins Coach · Two-time international bestselling author · 14+ years coaching
What happens when women trust themselves
I found me.
She came looking for answers, and what she found was herself.
“I found me. How do you thank someone for that?”
Limitless and free.
She's saying yes to herself and her life, and she's the happiest and most at peace she's ever been.
“I'm saying yes to ME and my life… I feel limitless and free.”
Going for her dreams.
She upleveled her leadership and she's heading straight toward her dreams.
“She is such a powerful coach that leads me in the direction of my dreams!”
Owning her awesomeness.
She finally owns it, and calls the journey electrifying.
“Like catching lightning in a bottle, electrifying and unforgettable.”
Confident, and watching her client bloom.
She's more confident in her coaching than ever.
“I wasn't as confident as I am now in my coaching… I saw her bloom.”
Doubt has lost its grip.
When doubt shows up, she greets it like an old friend and keeps going.
“'Oh, hello, old friend.' That was the old thing. Now we're doing this.”
Everything you get
- Weekly live group coaching with me
- Biweekly cohort calls with your small group
- Hot seat coaching
- Your Vision Contract, to reprogram your subconscious daily
- Energy work and guided visualizations
- Weekly goal tracking
- Every call recorded
- The 14-Day Show-Up Guarantee
Join by December 15 and also get...
- An 8-week early goal, so you start winning before January
- A seat at the December Planning Day (limited spots)
- Priority booking for The Awakening Experience in Hawaii
Private coaching with me is $3,000 for three months. The Identity Shift gives you me every single week, a cohort of women going for it with you, and every tool I use, for a fraction of that.
Pick your way in.
In 3 months you'll see yourself. In 6 months you'll know yourself. In 12 months you won't recognize yourself.
Full year · All four phases
$4,000 USD
Save $1,400
Awaken, Trust, Lead and Become. The full-circle transformation, plus priority booking for The Awakening Experience in Hawaii and a seat on my December planning call.
One phase · 12 weeks
$1,200 USD
Save $150
One goal. Twelve weeks. Weekly group calls, biweekly cohort calls and live hot seat coaching. A complete shift in one season.
Every option is covered by the 14-Day Show-Up Guarantee below.
The 14-Day Show-Up Guarantee
I'm so confident you'll love The Identity Shift that you get 14 days to try it.
Show up to your first two weekly coaching calls and do your Week 1 and Week 2 exercises. If, 14 days into your phase, you'd rather have your money back, just email me. Show me you did the work, and you get a full refund.
That's it. Come in, go all in, and see for yourself.
The 14 days start on the first day of your phase. Full details in our Terms.
This is for you if...
- You're undercharging and you know it.
- You know exactly what to do and you're ready to finally do it.
- You're the strong one for everyone else and you're ready to be the strong one for yourself.
- You want results and you want to become the woman who creates them on repeat.
This one's for someone else if...
- You want a pep talk and a pat on the head. I love you, and I won't co-sign your bullshit.
- You're looking for a magic pill with zero action. Results come from doing the work.
Questions
When can I join?
Doors open November 1 for our first cohort.
And if you join early, you get a seat at the table for my December Planning Day, a live group session in December where we build out your entire year in one day.
You’ll walk away with...
- Your one big goal for 2027, and why it matters to you
- Your year mapped out phase by phase... Awaken, Trust, Lead, Become
- The dates you’re protecting for yourself, your family and your business
- A clear first step for the week of January 4
Most people start January with a vague resolution. You’ll start it with a plan, a community, and a year that’s already mapped out.
Early seats close December 15. After that, the Planning Day is gone, and you’ll start with everyone else in January.
Do I have to do all four phases?
Nope. Each phase is a complete 12-week shift on its own, and you can step out after any phase. Most people stay, because every phase goes deeper than the last.
What's the difference between the group call and the cohort call?
Every week, everyone in the program meets together, across all four phases. Every other week, you meet with just your cohort, the people moving through the same phase as you, for deeper, more focused work.
What if I don't know my goal yet?
Perfect. Choosing your goal is part of the work, and we'll get crystal clear on it together in week one.
Who is this for?
Coaches, entrepreneurs and leaders who've done the work, know what they want, and are ready to become the person who gets it.
How do sessions happen?
Everything is live and online, with recordings so you can revisit any session whenever you want.
How much time does it take?
Plan for your live coaching call each week, your cohort call every other week, and your daily actions. It's built for women with full lives, and every call is recorded.
What if I join and it's the wrong fit?
You're covered by the 14-Day Show-Up Guarantee. Come to your first two weekly calls, do your Week 1 and Week 2 exercises, and if you'd rather have your money back, email me within 14 days of your phase starting. Show me you did the work and you get a full refund.
I've done a bunch of courses already. How is this different?
Courses give you information. This is coaching. We work on the part of you that decides whether you'll actually use what you already know.
Is this religious?
No. When I talk about belief, I mean belief in yourself and the process.
So, what do you want?
Tell me. Then let's go get it.
Twelve weeks from now, you'll either be the woman who did it, or the woman who's still planning to. You get to choose.
You are always one breakthrough away from a completely different experience.