Eileen MacDonell
Eileen MacDonell

The Identity Shift

Tell me what you want. I’ll show you how to get it in 12 weeks.

The group coaching program for women who are done waiting, done performing, and ready to become the woman who actually gets it.

Doors close for the [Month] cohort in [countdown]. Only 12 seats per cohort.

12 of 12 spots left in the [Month] cohort.

Hey, it’s Eileen.

You already know what you want. You’ve known for a while. Maybe it’s the business. The money. The body. The relationship. The life that actually feels like yours.

And you’ve tried. You’ve read the books, set the goals, made the vision board. You got fired up in January and found yourself back in the same place by March.

Here’s what I know after fourteen years of doing this work. You were never missing information. You were missing an identity. Your results will always match who you believe you are. So we change that first, and the results follow.

That’s what The Identity Shift is. Twelve weeks. One goal. And a version of you who gets it done.

Eileen MacDonell

Be. Do. Have.

Most people try to do more so they can have more, so they can finally be who they want to be. It’s backwards. When you become her first, the doing gets easy and the having shows up.

How it works... the four phases

The Identity Shift runs in four 12-week phases. Each phase you pick one goal and go after it, and each phase takes you deeper into rewiring who you are. Join for one phase or the whole year.

  1. Phase 1

    Awaken

    You catch the thoughts that have been running your life and write the vision for who you’re becoming. One goal, crystal clear.

  2. Phase 2

    Trust

    You program that vision in daily until she feels like home. Your fears get smaller. Your faith in yourself gets louder.

  3. Phase 3

    Lead

    You build the habits and daily rhythm that make results automatic. You start keeping every promise you make to yourself.

  4. Phase 4

    Become

    You take full ownership of your results and step into the woman you set out to become. You look back and barely recognize where you started.

Inside every phase

Every week you’re on a live call with me for teaching and hot seat coaching. Every other week your cohort meets for a Breakthrough Session, where the deep work happens. Your Mastermind Trio is two women I pair you with in week one, and they’ll hold your vision as high as you do. And every week you fill in your tracker, so you can watch yourself winning in real time.

Here’s everything you get

Weekly Live Coaching with Eileen

$2,400

Twelve live calls of teaching and hot seats. Bring what’s in your way and we’ll clear it, right there.

Biweekly Breakthrough Sessions

$1,800

Six intimate cohort sessions using the exercises I’ve refined in years of live events. This is where women cry, laugh, let go, and come out the other side lighter.

Your Mastermind Trio

$600

Two women walking beside you all twelve weeks. I pair you myself.

Your 1:1 Phase Plan Call

$500

Thirty minutes with me to lock in your goal and map exactly how you’ll get there.

The Vision Contract + My Personal Review

$497

Write the document that changed my life, then I read yours and send you my notes.

The Identity Shift Workbook + Weekly Tracker

$197

Your plan, your daily practice, and proof of your progress every single week.

The Other Self Meditation Series

$97

Ten minutes a day to program in the woman you’re becoming.

12 Months of The ShiftShow

$348

The community where you’ll celebrate your wins and keep becoming her.

Total value... $6,439 per phase

Bonuses

Bonus

The 50 Things Session

Can’t pick a goal? This session pulls the real one out of you.

Bonus

The Alibi Breaker

Find the excuse that’s been running the show and retire it for good.

Bonus

The Invisible Counselors Meditation

Sit at the table with the minds you admire most and ask them anything.

Bonus

The Relationships Audit

See exactly who lifts you up, who pulls you back, and what to do about both.

Join for the full year and you also get priority booking for The Awakening Experience in Hawaii and a seat on my December planning call.

The Become-Her Guarantee

Show up to the calls. Fill in your tracker every week. Do the work. If you don’t hit your phase goal in twelve weeks, I’ll coach you through the next phase free.

I can make this promise because I know what happens when women do the work. They win.

Women who already said yes

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Who it’s for

This is for you if you’re ready to stop waiting for the right time and start being the woman who makes it the right time. It’s for women who want to buy back their time, build the business, hire the help, take the trip, and finally keep the promises they make to themselves. You bring the goal and the willingness. I’ll bring everything else.

Choose your path

Doors close for the [Month] cohort in [countdown]. 12 of 12 spots left.

Best value

The Full Year, paid in full

$4,000 USD

All four phases. Become is on me. Includes the full-year bonuses.

Questions

Everything you'd love to know.

When does it start?+

Cohorts start January 1, April 1, July 1 and October 1. Doors close a week before each start.

How much time does it take?+

One weekly call, a Breakthrough Session every other week, and about fifteen minutes a day for your practice and tracker. Calls are recorded if life happens.

Can I join for one phase and keep going after?+

Absolutely. Most women do. You can continue phase by phase or upgrade to the full year anytime.

What if I’ve done a bunch of programs already?+

Perfect. You already know the information. This is where you finally become the woman who uses it.

Is this for business goals or life goals?+

Both. One goal per phase, whatever matters most to you right now.

Is there a payment plan?+

Yes, the full year is available at $400 a month. Message me if you need something different and we’ll figure it out.

Twelve weeks from now, you’ll be twelve weeks older either way. You can be the same woman with the same someday list, or you can be the one who did it.

I’d love to walk beside you.

Love,

Eileen

P.S. Skimmer, hi! The Identity Shift is twelve weeks, one goal, weekly coaching with me, your own Mastermind Trio, and the Become-Her Guarantee. Only 12 seats per cohort, and doors close in [countdown].

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